About Convivium
Getting more personal...
Getting more personal...
Hello! My name is Giada and I’m the founder of Convivium, a marketing and business development consultancy where curiosity, creativity, and a good dose of strategy come together to help your business thrive. My experience spans multiple industries - from tourism & leisure to estate management, events, and education - so I bring a well-rounded perspective to every project, no matter the sector.
I’ve worked in both corporate settings and family-run businesses, and I’ve learned that no matter the size or structure, the key to growth is often a fresh perspective - and the right story. I love diving into businesses, figuring out what makes them tick, and helping them navigate challenges with clarity and purpose.
At the heart of my approach is storytelling. I believe it’s the most powerful tool for defining your brand: who you are, what you stand for, and why people should choose you. Whether you're launching something new or refreshing an established identity, I help you tell your story in a way that’s strategic, human, and unmistakably you.
Getting more personal...
Getting more personal...
Getting more personal...
Originally from Italy, I’ve called Edinburgh home for most of my adult life. I speak four languages—English, Italian, German, Spanish (does Latin count?) and I believe that communication is key, no matter the culture or context.
Outside of business, I’m a roller figure skater who started skating at the tender age of 4. When I’m not helping businesses find their voice or running after my toddler, I’m coaching up-and-coming skaters.
I married a Scot and live in the suburbs of Edinburgh with our energetic 2-year-old, and our fluffy sidekick, Rufus. Life’s a bit of a whirlwind, but I love every second of it.
Let’s chat! I’d love to hear your story and explore how we can make your business shine.
How can I help?
Strategic Growth Blueprint
Fractional Marketing Leadership
Fractional Marketing Leadership
Unlock smarter growth with a tailored roadmap.
I will work closely with you to develop a clear, actionable strategy that aligns your marketing and business development efforts with your long-term goals. Whether you're launching, scaling, or repositioning, this blueprint gives you the direction you need to move forward with confidence.
- Market and competitor analysis
- Customer segmentation & ideal client profiles
- Go-to-market strategy
- 90-day tactical action plan
Fractional Marketing Leadership
Fractional Marketing Leadership
Fractional Marketing Leadership
On-demand senior marketing expertise - without the overhead.
Need more hands on deck? I can step into your business as a part-time marketing lead, providing strategic direction, team support, and campaign oversight. Perfect for companies in growth mode or in transition who need executive-level thinking and hands-on guidance.
- Interim or fractional CMO support
- Marketing strategy development
- Team mentorship & process optimisation
- Campaign planning & performance review
Messaging & Brand Positioning
Fractional Marketing Leadership
Messaging & Brand Positioning
Sharpen your message. Strengthen your presence.
This focused, collaborative intensive is designed to refine your brand story, clarify your value proposition, and ensure your messaging resonates with the right people — across every touchpoint.
- Brand voice and tone development
- Unique value proposition (UVP) refinement
- Website and content messaging audit
- Copy support for key assets (homepage, decks, bios)
Contact Us
Let's Get Started
If you are exploring support with marketing or business development and think Convivium might be a good fit, I would love to hear from you.
You’re very welcome to get in touch using the form below — or feel free to email me directly at connect.convivium@gmail.com .
Whether you have a clear brief or just want to talk through where you're at, I’m happy to have a conversation.
